Consumer Driven Healthcare...

I've been hearing about Consumer Driven Care since I was employed by Blue Shield of California almost 10 years ago. As an industry, I think we're still struggling to define it and structure our service to engage the consumer in purchasing decisions. The theory is...if patients shop for healthcare the way they do for other services and products, patients will only buy what they need at a price that seems reasonable to them. Consequently, the total cost of providing healthcare will decrease because people will consume less.

The bottom line is that as an industry we need to make health care more affordable and accessible to all. The presentation attached provides a good overview of consumer initiative and the role, evolution and value of Healthcare Saving Accounts (HSA). It's a worth while read!